What is Versus Battle Versus Battle. What is "Versyus Battle

Today, only people, completely ignoring the fact of the existence of Utuba, do not know what Versus Battle is. All others even heard about this phenomenon, and many watched issues, the most popular of which dozens of millions of views.

How to glorify on the Internet?

In the 21st century, thanks to the development of the network, you can become popular in a few days:

  • Such "unwanted popularity" has many heroes of viral video;
  • Many modern stars are trying to "promote" themselves and social networks;
  • For someone, gaining popularity becomes an inlets and the result of painstaking labor;
  • The Internet has become another "springboard in people" for talented and ambitious.

The main desire and so understandable - its recognition is easy to monetize, turn into quite real profits. Enough:

  1. Collect your audience;
  2. Interest people with high-quality materials;
  3. Throughout a certain time, it is stably producing new content;
  4. Intrigue your viewers or readers.

And if the first time will have to work independently on its popularity, then everything will go on the principle of the "Snow Bowl". Although, relaxing and soaring on the laurels, you can lose the lion's share of your audience at the expense of those who have not yet achieved significant success, but no longer mind to "bite off a piece of someone else's cake."

What does Versus mean?

Latin and English fully agree, Versus - confrontation. Theoretically, it can be understood by opposition between anyone or anything. If you remember the childhood and the game Mortal Combat - before each fight between the characters was the mark "VS." - Reduction from Versus.

But in this case we are not talking about old games:

  • VERSUS - St. Petersburg project, designed to popularize RAP-culture;
  • Author and permanent lead - restaurant;
  • As part of each release, confrontation (BATTL) between the two repipers;
  • Every 3 round and complete freedom of speech is given;
  • At the end of the release of the jury of 3 or 5, judges makes its verdict;
    Each of the members of the Judicial Board gives his vote by the one who considers the winner, motivating its action;
  • No financial awards, only respect and popularity.

For all the time the existence of the site, the number of video on the channel passed for a half hundred, but really popular Rollers - less than 10.

However, it is difficult to say that the rest of the battles did not interest the audience - from 500 thousand to 3 million views, on average.

The audience give their preference to the issues in which they take part:

  1. Oxxxymiron;
  2. Rickey f;
  3. HHOS;
  4. Larin and.

How to get to Versuse Battle by the viewer?

During the first editions, one strange moment was thrown into the eyes - the site was a half empty, no crowd. With the increasing popularity of the channel, the situation has changed, during each new Verser a bar clogged down, but in this regard, they revealed new problems:

  • The bar 17/03 itself is not designed for a large number of viewers;
  • A certain number of "tickets" leaves participants and organizers to carry out their friends and support;
  • Strank strangers to the "holiday of life" after touring events, there is no special desire.

So it turns out that order tickets online or buy in place is unrealistic. If you know someone or someone knows you - without problems, will spend. And the financial component in this issue will not particularly help. Theoretically, anyone can write to the project participants, and there it all depends on the charisma and convocation.

During the filming of Versus Freshblood, everything is somewhat simpler - the project participants still "did not catch their star", so they are actively going to contact and go through as a guest guest, which will support one of the speakers, is not so difficult.

The popularity of the project helped to reanimate careers of many already forgotten performers and even gave popularity to beginners:

  1. Rickey.F. - I remember amoral battles in the second season FB;
  2. Alphabet - the winner of the first season, the native of Kazakhstan and the owner of an outstanding fastflow;
  3. HHOS - The winner of the second season, the supply prize fund and acquired popularity;
  4. Oxxxymiron. - one of the strongest representatives of the entire platform;
  5. - "Disrupted" in 2016, the performer, the destroyer of spiritual cracks.

What is Versus BPM (BPM)?

For a better understanding of the abbreviation, it should always be decoded by letters:

  1. B. - Beats;
  2. P. - per;
  3. M. - Minute.

Parameter beats.per.minute. Indicates the speed of playing music - the number of quaternary notes that sound in 1 minute. Most performers use a range from 30 to 240 BPM, but the number 140 has fallen in favor of battles:

  • High speed;
  • The ability to set your aggressive style;
  • Not so fast that words can not be disassembled;
  • Spectacular looks from the side.

Among the domestic performers are enough for those for whom such speed is an insurmountable line. And just for several of this bit will be too slow.

For a long time, the Versus Battle platform ignored this format of holding, refusing to bits, but since the autumn 2016 approach to the situation has changed:

  • To deny the popularity of 140 BPM was simply impossible;
  • Other sites received well-deserved attention for the new format;
  • Many famous references expressed their desire to spend Battl under the bits.

As a result, we got more energetic and less tightened rounds for good music. Plus for the audience and a good bonus for the organizers in the form of growth of the audience.

Versere's popularity on YouTube

Versyus is a successful project on YouTube, designed to popularize rap culture:

  1. The greatest popularity was received by Oxxxymiron, the glory of the CPSU, Rickey F, Khovan and Larina;
  2. In each confrontation, the performers have three rounds to express everything they think about their opponent;
  3. The number of views on the most popular battles is measured already in tens of millions;
  4. Going on the shooting of the release, not having any dating, almost impossible;
  5. New formats appear too rarely, and advertising becomes only more.

The project has a future, definitely. Though at the expense of the number of subscribers and regular viewers who have already managed to attract. But the quality of the content steadily falls, new interesting performers do not appear, and the greed of the organizers is only growing. Yes, and keep interest to the audience is not so easy.

Yes, it was funny when adult uncle or yesterday's schoolchildren became opposite each other and watered the opponent with the last words. But it is interesting to look once, may two. Yes, even if you even dozen. But not from year to year.

Even people who are not interested in rap culture are already knowing what Versus Battle is due to its incredible popularity. I wonder how much it will last.

Video: How are rap switches?

Pseudonym

Real name - Alexander Timarians

Place of Birth - Leningrad

Family status - Married

Activity - Organizer Rap-Battle "Versus"

vk.com/restorator_official

Restaurate biography


I think everyone wondered: "Who is a restaurant?"

So, the restaurant is Alexander Timarians (according to the passport), the organizer of the most famous Rap-Battle platform on YouTube, called "Versus" (Versus).

The restaurant is easy to learn on high growth and famous Lysin.


Restaurator to Verryususa

Sasha from the very childhood was connected, one way or another, with rap culture, it all began with audition cassettes with albums of Western hip-hop performers. The circle of communication was also consisting of lovers or rap figures, so the restaurant was in the very conceit of hip-hop culture in Leningrad.

In 2012, he took part at that time popular Freestyle Battle "Huyaks", along with Galat, Jubilee and many currently famous Battle MS. In parallel, he recorded his tracks, but the glory did not speak.


Why "Restaurator"?

The story began with the times of "Huines", the guys thought where to spend the next battle, since they did not have a certain site. Sanya offered to spend in the restaurant in which he worked at that time, But the way did not spend, but the nickname remained.

How was Versus (Versus) Battle created?

In 2013, the restaurant decided to organize his site, along with Cuts & Scratches video operators, thought for a long time over the title, there were two options: "Sobel" and "Versus", well, I think you understand which option was chosen. In order to start the first Battle "Harry ax" VS "BILLY MILLIGAN" to the end, the Sana had to invest about 200,000 rubles in the project, and since he then worked at Apple's Apple Store, it was a significant amount for him. How can you watch now Versus Battle spilled out of the money.


Personal life

Alexander Timarians is married to his wife Evgenia. In 2012, acquaintance occurred, and in 2013 the pair has already associated itself with legitimate marriage. The restaurant has two children: the son of Arthur and the daughter of Vika.

At the moment, Versus Battle led by the restaurateur, the largest battle platform is not only in Russia, but also in the world, although on the basis of its own, participants are rappers, increasingly begin to solve issues by Versuse Battle people of different hat. Tens of millions of views are gaining videos with battles, TV stars, great athletes, politicians comment. Versus made the stars a lot of people, or resurrected a career, for example, such as: Oxxxymiron, Rickey F, Hip Hop Lonely old women, teeraps, purulent and so on.


Restaurant

Has a restaurant guess in distant 2013, what will turn his project in? For three years, "Versuse" reached almost impossible: hundreds of thousands of fans, Millionnae views on YouTube, participation in the "Evening Urgant", in the end - the planned fight of Oxymiron and the disasters! If it were not for "Versus", about the like, even we would not have a speech.

We understand how the project appeared and what conversions for three from a small year.

Why it all started

On September 1, 2013, the restaurant flooded on Youtube. The first battle, the first participants, the first phrase "post, fucking", eventually become a cult.

First, the audience did not understand why there are no music; Some have believed that it is freestyle (oh, the Neckaches, where to find such a freestyle). It turned out that and without and without the other you can live. Due to the "homework", rappers can make a good and find an interesting compromising on the opponent. No bit gives space for creativity: you can change intonation, add props, theatricality, etc.

So the battles began.

Rules "Versus"

A small bar in St. Petersburg (legendary 1703 on the neck at Oxy, this is not only the date of the foundation of St. Petersburg, but also the name of the bar), the light, the back, a couple of operators and the crowd of viewers. Participants only one task is to morally destroy the enemy. How to do it, everyone chooses himself. Someone is looking for a compromising, someone insists that # Mamkutvyubal, someone sniring up the enemy in homosexuality.

Three rounds, there are no special restrictions on time, the longest steel (50:37) and (52:44), the shortest - Artem Tatischevsky and some Rapper, who simply did not come (11:45). Yes, yes, the guy read three rounds alone.

Who will decay the result, that Petushar! " - Every time a restaurant warns in front of the battle, but there are still cases. For example, the results of the Batla Oxy and St already the next day merged Odia in the Internet media. Usually participants do not pay for performance. For the history of the project, the money demanded only two - and.

Remove the video with one double, in a month the roller appears on YouTube. Usually a few rollers for the month: the main league and Fresh Blood interspersed. But there are long pauses, more than a month.

Where the legs are growing from

Of course, not from Russia - the restaurant was not the discoverer. Battle leagues have long existed around the world. In Russia, more or less known and. By the way, there are no celebrity in American rap-baults.

"Versus" is not the only similar in Russia. The Krasnodar League of Slovo is actively exist, which scolded to a huge network across the country, and their former branch separated into an independent platform.

Another project is Versus Fresh Blood, a peculiar league for juniors. There can be hit by anyone, regardless of the degree of popularity. Winners are held in the main composition of Versus.

And the judges who

To "Versuse" there is a cant of judges who appear from Batla to Battle :, Roma is another hip-hop,

Authors) Alexander Timarians (restaurant), Jan Yanov Production "Cuts and Scratches", "Red Meat Studio" (Previously), Alexey Missurev Leading (E) Alexander Timarians (restaurant) Country of Origin Russia Russia Language Russian Number of seasons 8 Number of releases Total 144 [ ] (on August 14, 2017)
57 (Basic League)
36 (Fresh Blood)
18 (Fresh Blood 2)
20 (Fresh Blood 3)
8 (Versus X SlovospB)
16 (BPM)
2 (Versus Gaz (BPM)
List of releases List of issues Versus Battle Production Producer (s) Ivan Evstigneev, Alexey Khramov and Eric Rickka (former), Alexey Missurov (current) Location St. Petersburg,
bar "1703"
Moscow,
Club "Gazgolder"
Status Output Broadcasting TV channel (s) YouTube. Image format 1080p Full HD,
2160p (C 16 July 2017) Sound format stereo Translation period September 1, 2013. Links youTube.com/VersusBattle... IMDB. ID 6826406.

In addition to the main issues, there are two spin-off-project:

Resonant Battles

In April 2015, Battle Oxxxymiron vs Johnyboy scored one million views and entered the history of world hip-hop as the most viewed Battle per day. On March 21, 2016, this record broke the Battle video blocks Yuri Khovansky and Dmitry Larina, doubling more than two and a half million views. In June 2016, Battle Oxxxymiron 'and against the reviews of the reviews most popular in the US rap battle on Summer Madness 2 between Loaded Lux \u200b\u200band Calicoe. In April 2017, BPM-Buttl video blocks Eldar Jarakhov and Dmitry Larina recruited 7.7 million views. On August 14, the same year came the Rap-Buttl between Oxymyron and purulent, which broke this record by typing more than 9.1 million views for the first day after the publication.

Battles scheme

Traditional Buttle passes without microphones and accompanying bits. Before the Battle itself, each of the participants are removed separately, where they seem to talk about themselves, about their future opponent and a personal opinion about him. Participants were prepared in advance text on three rounds, which they read in turn, standing face to face with an opponent. After that, three (sometimes five) judges give their votes to some kind of participant. In the first season, after the announcement of the leading victory of this or that participant, the judges were given by a mini-interview, where they explain the cause of their choice, and the participants told about their impressions from Battle.

Main Event Battle Format (Open Event) Pass the participants against each other on a scene or an open-air microphone, and the winner defines the voice of the auditorium.

In BPM BPM format, music bits are known to participants, they use a microphone. Speeches consist of three or two rounds and pass without a judicial decision.

Scandals and incidents

Speech Pasha Technique on Main Event

Member of the Kunteynir group Pasha Technician April 11, 2014 at Main Event in Moscow at the Volta club in Battle vs. Brola came to the scene with a mug of beer and poured it to the first rows of viewers. At the beginning of the first round, Pasha took off his pants, shouting insults towards the public. Throughout his speech, he missed various items in the audience, among which: bath salt, banana, dildo, about six discs with its album and several bottles of water. To the speech, as he himself said, he did not prepare, and showed the audience a clean freestyle.

Fights on Versus: off-season

On September 9, 2014, a few fights occurred during the filming "VERSUS: offseason". Yuri Khovansky, who has repeatedly ill-responded about the work of Noize MC, received several times from the last person.

The former participant of the "Sins of Fathers" Group Galat was beaten by St. Petersburg D.Masta Rapper. The conflict lasted a year and a half, when D.Masta "gave Bream" to all participants in the group "Sins of Fathers" for non-useful statements about him. During Battle, D.Masta interrupted and interfered with her opponent. At the end of Battle, D.Masta hit Galata for a quote:

End of the Versus Battle Season II

In the last battle of the season, Artem Tatischevsky and Trikopyushon were to fight, but the latter did not appear on the event and received an automatic defeat - 3: 0.

Censorship

In Battle "Versus X #SlovospB - Ernesto shut up X purulent", published July 27, 2016, for the first time a digital censorship appeared. The moments of mentioning the former head of Chechnya Ahmat Kadyrov, Patriarch Kirill and "non-existent Ukrainians" were covered with interference.

Moderation in Battlah gradually appears. If at first we proclaimed freedom of speech, now - Ay-ah, sometimes on top of a finger threatening. Moreover, people from some supervisory departments began to subscribe to us on Twitter. We try not to joke about the first persons of the state: if the joke is not worth it, it is better not necessary. From the song of the words you will not throw out, and the Battle will not censure, but this is not our format: it's better not to climb into politics.

The world famous Versace company (pronounced Versace). Several years ago resumed my work after the break. The return of the Italian fashion house to the creation of Versus collections was caused by the financial crisis.

Brand history

Mark was created in 1989 Giannie Versace (Gianni Versace) is a talented and founder of its own brand. I decided to open a new clothing line to expand the circle of my buyers. Versus had to become a sip of fresh air for Versace, had to attract young people who prefers style. In just a couple of years, the new line has become an independent independent brand. Another feature of the new brand was democratic prices, because it was designed for a young audience, which traditionally possesses a more modest budget. Gianni here moved away from the creation of luxurious things and focused on the original design. Versus clothing was fundamentally different from ordinary collections of the legendary Italian brand.

Versus was not a discounted version of Versace, it was an independent, unlike any other lines of clothing brand. That is why Janni Versachi refused to use his name in the title of products for the first time. The word "Versus" in Latin means "against", and this was the main idea of \u200b\u200ba new brand. Against luxury and vs. Fashion elitism. Such a name showed the opposition Versus to the products "", created Gianni before.

At first, the designer released a perfume with a new label to the market. It was Versus by Versace, and it was sold for only $ 50. After the success of the fragrance, the Italian designer began to develop an experimental collection. In 1995, the first showing of clothes with a bold, bright and original design took place in New York.Success was obvious, sales rates rapidly crawled up. The head of the youth line was the sister of the fashion designer (Donatella Versace). Buyers highly appreciated the new idea of \u200b\u200bthe house of Versace, her loved for the individuality and freshness of the style.

Second birth

This brand experienced a lot of takeoffs and falls. For example, for 4 years under the brand name Versus, nothing was produced. The work was temporarily suspended from 2005 to 2009, until the new life of Mark did not give the British designer Christopher Kane (Christopher Kane). Together with Donatella, they returned Versus to the global market. Revival began with the production of the collection, then, in 2010, a full-fledged collection of clothing of this brand in the Milan Fashion Week was presented.

Christopher Kane is a designer from Scotland, and he recently began his career. Donatella Versace - the head of the fashion house Versace, admitted that Kane strongly reminds her Brother Gianni. She said that Christopher has an equally infinite creative energy as the great Italian. That is why Donatella chose Kane as a developer of collections for Versus. This brand and today there is a lot for Senory Versace, it is from her that she began independent work in the fashion world.

However, the idea of \u200b\u200bGianni Versace about creating a democratic line in a new version of Versus is completely forgotten. There is practically no clothing for real wardrobe. The exception is only cocktail dresses with traditional magnificent and leather jackets in Biker style. The bulk of the collection was made up of dresses created by Kane from blue and red satin. Conventional women who do not have a model figure are unlikely to be worn, because these outfits almost completely consist of cutouts. There are many products of the joint art of Christopher and Donatella.

The brand does not stand still and is constantly developing. During 2011, the leadership of Versace Group is planned to open 20 Versus brand stores around the world. The brand claims to be the title of a new cult name among luxury producers. The first collection of clocks of this Italian brand was submitted to the public in September 2006 in Milan.

In addition to the clothing and accessories Versus engaged in active sales of perfumes and optics. In 2010, the perfume came out, which was called - Versus.Buyers highly appreciated the freshness and ease of this fragrance created by Natalie Lorson perfume (Nataly Lorson). The packaging performed in the style of the 90s, and the face of the fragrance became the model named Lara Stone (Lara Stone).

The product line of brand products includes and, which are manufactured in Switzerland. They are a more economical option compared to the luxurious products of Versace, but buyers this watch attracts exactly their stylish simplicity.

In spite of everything, fashion researchers unanimously consider the Versus brand most promising from everything that produces Versace. Products focused on young people have always had more chances for mass success. Indeed, the current situation of the brand can be called successful because it makes good sales in more than 50 countries around the world.

Official site: www.Versus.it.

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